Track impressions and interactions in matomo

Matomo, an advanced web analytics platform, provides valuable insights into website performance and user behavior. Tracking impressions and interactions with specific content is essential for understanding user engagement. In this blog post, we will delve into how Matomo automatically tracks impressions and interactions and guide you through the process of implementing content tracking. By measuring the effectiveness of your buttons, banners, and images, you can optimize user engagement and enhance your website’s performance. As in the screenshot, there are banners.