Newspaper advertising in Mumbai

Future of Newspaper Advertising The future of newspaper advertising in Mumbai will likely see some key shifts as the industry evolves. Some of the expected trends include: Continued shift to digital Print newspaper readership has declined over the past decade, while digital news consumption has grown. This means advertisers will likely continue shifting more of their newspaper ad budgets to digital platforms. Most newspapers now have online and mobile offerings, so brands can reach audiences through digital ads on newspaper websites, apps, e-editions, etc. Hyperlocal targeting Geo-targeted advertising allows brands to serve ads to specific geographic areas and tailor messaging by location. Hyperlocal ads on newspaper sites and in e-editions enable localized outreach to engage consumers near relevant brick-and-mortar locations.