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Digital marketing encompasses all marketing efforts that utilize digital channels and technologies to reach and engage with target audiences. It includes a wide range of tactics and strategies aimed at promoting products, services, or brands through various online platforms and channels. Here's an overview of key components of digital marketing: Website Optimization: A well-designed and user-friendly website is essential for digital marketing success. Optimization involves ensuring that the website is responsive, fast-loading, and easy to navigate. Additionally, optimizing website content for search engines (SEO) helps improve visibility and organic traffic. Search Engine Marketing (SEM): SEM involves using paid advertising to increase visibility in search engine results pages (SERPs). This typically includes pay-per-click (PPC) advertising on platforms like Google Ads and Bing Ads, where advertisers bid o